modularf
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Ford to offer 100,000 test drives as part of Fiesta Movement
14 May 2009, 7:30 pm
Filed under: Sedans/Saloons, Hatchbacks, Ford
Euro spec Ford Fiesta - Click above for high-res image gallery
Ford is pulling out all of the marketing stops with its Ford Fiesta. The Blue Oval has already given 100 lucky Fiesta Movement contest winners a free six month lease of a Euro spec Fiesta, including free gas and some interesting Ford-sponsored excursions. That's not nearly enough customer interaction for the Dearborn automaker, however, as evidenced by its desire to log 100,000 test drives before the North American spec Fiesta hits the market.
Ford is traveling to 100 cities in total, with five teams of five Euro spec Fiestas permeating all parts of the USA. Ford will also offer free wireless Internet at the drive sites, giving test drivers the ability to blog about their Fiesta experience in real-time. And Ford won't simply show up in big cities like LA and Chicago, as some rural locations are being planned. Ford also plans to show up unannounced at high traffic areas like amusement parks and college campuses.
Hit the jump to read the official Ford press release.
Gallery: Ford Fiesta in NYC
[Source: Ford]Continue reading Ford to offer 100,000 test drives as part of Fiesta Movement
Ford to offer 100,000 test drives as part of Fiesta Movement originally appeared on Autoblog on Thu, 14 May 2009 19:30:00 EST. Please see our terms for use of feeds.
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Source: Autoblog
14 May 2009, 7:30 pm
Filed under: Sedans/Saloons, Hatchbacks, Ford
Euro spec Ford Fiesta - Click above for high-res image gallery
Ford is pulling out all of the marketing stops with its Ford Fiesta. The Blue Oval has already given 100 lucky Fiesta Movement contest winners a free six month lease of a Euro spec Fiesta, including free gas and some interesting Ford-sponsored excursions. That's not nearly enough customer interaction for the Dearborn automaker, however, as evidenced by its desire to log 100,000 test drives before the North American spec Fiesta hits the market.
Ford is traveling to 100 cities in total, with five teams of five Euro spec Fiestas permeating all parts of the USA. Ford will also offer free wireless Internet at the drive sites, giving test drivers the ability to blog about their Fiesta experience in real-time. And Ford won't simply show up in big cities like LA and Chicago, as some rural locations are being planned. Ford also plans to show up unannounced at high traffic areas like amusement parks and college campuses.
Hit the jump to read the official Ford press release.
Gallery: Ford Fiesta in NYC
[Source: Ford]Continue reading Ford to offer 100,000 test drives as part of Fiesta Movement
Ford to offer 100,000 test drives as part of Fiesta Movement originally appeared on Autoblog on Thu, 14 May 2009 19:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Source: Autoblog